ADVERTISING hoardings are being banned in the streets of
Grenoble – and the ecologist mayor, Eric Piolle, is planning to replace them
with trees.
The Mairie says it is not renewing its annual contract in a move that will cost €150,000 a year. Only stand-alone panels are affected as bus-stops will still carry advertising for the moment.
Grenoble was the first city in France to elect an ecologist mayor and getting rid of the hoardings was a campaign promise by Eric Piolle. It is a first in France and Europe.
The Mairie says it is not renewing its annual contract in a move that will cost €150,000 a year. Only stand-alone panels are affected as bus-stops will still carry advertising for the moment.
Grenoble was the first city in France to elect an ecologist mayor and getting rid of the hoardings was a campaign promise by Eric Piolle. It is a first in France and Europe.
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